Impact areas
We hear lots of people throw around the term ‘impact’ these days.
But what do we mean when we talk about impact?
According to the United Nations, impact implies change in
people’s lives. It might be changes in knowledge, skills, behaviour,
health or living conditions — and it can be positive or negative.
We’re committed to helping make positive impact. Whether it be
through creating a health campaign for immunisation, or
developing the branding for a plant food product that funds First
Nations futures, we’re committed to creating work that helps to
make impact for our clients and the world.
We also believe in putting our money where our mouth is. How?
Credentials
We’re B Corp Certified
The “B” in B Corp stands for “Benefit for all”. Certified B Corporations are businesses that have earned a special certification from B Lab, a non- profit organisation. This certification is awarded to companies that excel in various areas, including social and environmental impact, governance, transparency, and legal accountability. The aim is to help both the public and the business world understand how companies can balance making a profit with making a positive difference.
B Corps are all about creating positive impact for everyone involved — whether it’s their workers, customers, suppliers, the wider community, or the environment. Essentially, it’s about using business as a force for good. Or, in our case, ‘making good’.
To earn the B Corp title, companies go through a thorough assessment of their practices and need to score at least 80 points. B Lab then reviews and verifies their answers and final score to make sure they’re meeting the high standards. Our score? 99.6. It’s something we’re incredibly proud of and look forward to improving on as we’re reassessed every two years.
We’re a member of the UN Global Compact
Since 2019, Carbon Creative has proudly been a member of the
United Nations Global Compact, a voluntary initiative helping
businesses shape a sustainable future. We fully support the
Ten Principles of the Compact covering human rights, labour,
environment, and anti-corruption and are committed to
weaving these into our daily operations.
We’re part of Supply Nation
Carbon Creative was a founding partner of Supply Nation and has
been a certified supplier since 2009. Supply Nation works to connect
4,500 verified Indigenous businesses on Indigenous Business Direct
with more than 750 paid corporate, government and not-for-profit
members in every state and territory. Supplier diversity is a growing
movement in Australia as we work to create a more inclusive economy.
Our Initiatives
More Than Just a T-shirt
We created our own t-shirt brand! Every tee supports a meaningful
cause, with all profits going to relevant causes or charities.
No catch. Just cotton, conviction, and the quiet hope that small
actions, worn often enough, can add up to something meaningful.
To check our our tees, go here.
Make Good Measurement
Our side project, Make Good Measurement, goes beyond metrics
to show the true human, environmental, and economic impact of
campaigns on people and planet. It’s good measurement for
people trying to do good.
Our mission is to take project and campaign measurement further
than clicks, reach and engagement. Instead, we focus on whether
a project or campaign truly made a difference. Our work helps
uncover real social and environmental outcomes, showing what
changed, and why it matters.
To find out more, go here.
SBS Inclusion Program
We’re creating educational resources to further diversity, inclusion
and reconciliation.
In partnership with SBS, we have created a series of modules for the
SBS Inclusion Program that focus on First Nations history and culture,
with the goal of furthering understanding and reconciliation in this
country. The SBS Inclusion Program is Australia’s leading online
inclusion training course helping companies embrace diversity and
promote a safe and happy workplace. Find out more about the SBS
Inclusion program here.
We have also created similar bespoke education modules for
Wesfarmers and Medibank, and are always excited to partner with
new organisations to create bespoke programs for you. Talk to us
about creating your own inclusion program assets today.
